With respect to the Internet's role in information search and decision making, marketers have at least three major strategic issues to deal with. Identify all three issues, and discuss the first two?
With respect to the Internet's role in information search and decision making, marketers have at least three major strategic issues to deal with. Identify all three issues, and discuss the first two?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With respect to the Internet's role in information search and decision making, marketers have at least three major strategic issues to deal with. Identify all three issues, and discuss the first two?
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