Which values are most relevant to the purchase oruse of the following? Are they currently favorableor unfavorable for ownership/use? Are theyshifting at all? If so, is the shift in a favorable orunfavorable direction?a. Dietary supplementsb. The Salvation Armyc. Financial investments (stocks, mutual funds,etc.)d. Home theater systemse. Tanning salonf. Expensive jewelry

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which values are most relevant to the purchase or
use of the following? Are they currently favorable
or unfavorable for ownership/use? Are they
shifting at all? If so, is the shift in a favorable or
unfavorable direction?
a. Dietary supplements
b. The Salvation Army
c. Financial investments (stocks, mutual funds,
etc.)
d. Home theater systems
e. Tanning salon
f. Expensive jewelry

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