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- Chapter 12 discusses the VALS psychographic segmentation scheme. Which of the VALS segmentsare most likely to subscribe to meal kit plans? Whichof the VALS segments is least likely to subscribe tomeal kit plans? Justify your responses.b What is Focus Group? How does it help in consumer research process? c) What is Observation? How does it help to analyze consumer behavior in consumerresearch process?What is the difference between an ‘opt-in’ and an ‘opt-out’ policy with regard to the use of personal data for marketing purposes?
- Household size of families. O Primary data O Secondary dataSecondary data versus primary data and advantages/disadvantages of eachWhat is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.
- True or False? Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making. Lifestyle is a person's pattern of living as expressed in his or her psychographics.Can you provide more in-edpth answer ?The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…
- ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?I want to create a survey on Online Shopping for my project. So, kindly frame 3 questions each for -- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect QuestionDistinguish between primary andsecondary data.