Which of the following is true?Select one:a. Comparing with test marketing, the data and information obtained from periodicals is usually moreexpensive.b. Primary research must be qualitative, but secondary research can be either qualitative or quantitative.c. Comparing with primary data, secondary data is usually more accurate.d. Quantitative data can be obtained by conducing either a primary research or a secondary research.

Test marketing can be defined as a methodology that explores the consumer responses to a particular…

Answered: Which of the following is true? Select…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Which of the following is not a characteristic of good marketing research? A.Single method B.Healthy Skepticism C.Ethical marketing D.Scientific method
Which step is considered crucial to the marketing research process because it identifies the questions that must be answered? a. Setting objectives and research needs b. Designing the research project c. Collecting data d. Analyzing and interpreting the data e. Developing and implementing the action plan
Secondary data for marketing research can also be described as: a. Data collected from a survey b. Data collected from respondents c. Data previously compiled for some purposes other than the current study d. Unrefined data
Although marketing research does not make decisions, an organization should conduct marketing research to: A. reduce the risks associated with managing marketing strategies. B. forecast with certainty what will happen in the future. C. directly translate into solutions for potential marketing problems. D. make marketing strategies error-free.
What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.
Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.
1) Uses of secondary research include all of the following EXCEPT: a. Identifying the problem b. Story completion c. Develop an approach to the problem d. Estimating demand
Define and give example of the following term 1.positivism in Research 2.interpretivism in research 3. critical realism 4. quantitative research 5. qualitative research 6. Data colletion 7.Data analysis 8. Population 9. sampling
Using hypotheses is important when framing a marketing research study for all the following reasons, except... provides some insight into what people believe would remedy a problem provides clear direction to the research makes the research relevant and more likely to drive business decisions encourages the use of advanced data analytics reflects some of the current thinking within an organization When designing a research study, a decision whether to use qualitative or quantitative research must be made. In general, qualitative research is preferred when... not much is known about the topic and the project is somewhat exploratory the research project is being conducted by a student team there is only a small research budget little time is available before a major business decision must be made managers are uncomfortable with quantitative research methods and analysis tools When making a research…
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The first stage in the market segmentation process consists of A. forecasting total market potential. B. identifying bases for segmenting markets. C. selecting target market segments. D. forecasting market share. E. determining markets.
Various types of research are used like mobile research, scanner research, primary research, and secondary research. Which type of research do you think is most effective when purchasing a high involvement product? Explain your choice.

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