Which of the following is an example of observation research? a) Sending a mail survey to all customers in a local market area b) Scanning major newspapers and magazines for articles on the subject of the research c) Recording all the items that a customer clicks on when visiting a website ) d) Conducting door-to-door interviews
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- Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?I Which of the following is an example of observation research? / a) Scanning major newspapers and magazines for articles on the subject of the research ) b) Sending a mail survey to all customers in a local market area ( c) Recording all the items that a customer clicks on when visiting a website d) Conducting door-to-door interviews1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.
- List two (2) advantages and Two (2) disadvantages of the Observation Method of datacollection.Using the extract, design a criteria ideal for good research report?1. Why would a researcher use unstructured observation, semi-structured, and structured as an observation method? 2. Explain what is meant by observation in field research? 3. Detail and explain how would critique an observation study?
- Which of the following is NOT a survey method for data collection? A) online questionnaires B) mail questionnaires C) mall intercepts D) observationsWhat are some of the basic issues that should be addressed at a research request meeting? Outline the nine steps in questionnaire design. What are some of the most common errors in the wording of questions? Explain what the primary and secondary data terms mean.Explain the distinction between replacement and nonreplacement sampling. Which method do auditors typically use? Why?
- Examples of Purposive Sampling1. A diaper company intercepts any shopper buying diapersin a supermarket to determine their preference in buyingdiapers. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys andinterviews the people lining up to apply for financialassistance. Are the results of these surveys reliable and unbiased?Can we generalize the results for the entire population?BUSINESS RESEARCH Classify the four (4) types of observation collection methods used in researchConduct an online survey by designing a questionnaire (15 questions) on a topic or area of study(e.g. Market Research). The questionnaire should be designed based on the principles highlighted in the documententitled “Survey Fundamentals: A Guide to Designing and Implementing Surveys”.