Which is the correct statement from the following? a. Seema purchased clothes for herself so she is a consumer b. Seema purchased bag for her sister so she is a consumer c. Seema is a seller as she use the product for herself d. None of the statement is correct
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- Topic 1 – Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.Evidence of a Pink Tax The sense of resignation that female consumers feel when being hit by additional costs at the cash register is real. The additional costs are perceived as a kind of tax because they are felt to be compulsory. When addressing the question of whether, or to what degree, a pink tax actually exists it is important to pay attention to the terms of the inquiry. In this case the framing of the problem has an impact on the potential solutions to the problem. If indeed it can be regarded as a genuine tax, the ultimate source of the problem is the government. In that instance, the obvious solution would be for women to pursue political remedies through voting, lobbying, and seeking judicial relief from predatory pricing. On the other hand, if the term amounts to taxing only in the colloquial or everyday sense there may be market solutions that can help. An illustration of this kind of colloquial use of “tax” is that one might regard being forced to pull an all-nighter at…1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…
- As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.Which following statements are properly inferred? Lowering prices leads to increased sales. Marketing is both an Art and a Science. In Marketing, being the first or the market leader matters the most
- 13.Which of the following groups is the ultimate judge of a product's utility? a. Competitors. b. Government. c. Marketers. d. Consumers. Clear my choice3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Explain4.A consumer buying behavior is often influenced by reference groups to which the consumer does not belong. a. False. b. True.
- Adoption is an individual’s decision to become a regular user of a product. The consumer-adoption process is followed by the Consumer-loyalty process, which is of concern to marketers. 4.1 The article states that, smoking is habitual and consumers show high brand loyalty. With reference to BAT’s new product offering (vapours or nicotine tablets), discuss the foregoing statement with the aid of the Consumer-Adoption Process model.After viewing Red Cross ads about giving blood, Amanda donated a pint of blood at the local Red Cross office. Amanda felt that she had performed a good deed. Was this a marketing exchange:a.) no, because the Red Cross is non-profit organization.b.) yes, because the Red Cross ran an advertisement.c.) no, because the Red Cross did not provide Amanda with a product.d.) yes, because the donated blood was exchanged for a feeling of satisfaction.Please explain in detail:- Coca-Cola is replacing its front-of-pack logo packaging with a series ofresolutions representing hope and optimism for 2021 as part of its ‘Open toBetter’ campaign in the UK. (Source: beveragedaily.com, 2021) c) Is labelling similar with packaging? What are the purposes of labelling?
