Which description best characterizes the "guru"?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which description best characterizes the "guru"?
Which description best characterizes
the "guru"?
O Future focused with an emphasis
on creating change.
O Detail focused with an emphasis
on the short term.
O An advocate for following the
established procedure.
O Risk averse and cautious.
Transcribed Image Text:Which description best characterizes the "guru"? O Future focused with an emphasis on creating change. O Detail focused with an emphasis on the short term. O An advocate for following the established procedure. O Risk averse and cautious.
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