Which control function is most critical for the health care facility in the scenario? If a skilled nursing facility with an excellent patient safety record decides to purchase a WiFi-based localization system next year, what is the most likely reason for that decision? If a health care facility that does not already have WiFi installed considers adopting the localization system in this study, what reason for control is likely to be prominent in discussions of this decision?

Principles Of Marketing
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Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Use your understanding of the purposes of control to answer the questions below.
Question
Which control function is most critical for the health care
facility in the scenario?
If a skilled nursing facility with an excellent patient safety
record decides to purchase a WiFi-based localization
system next year, what is the most likely reason for that
decision?
If a health care facility that does not already have WiFi
installed considers adopting the localization system in this
study, what reason for control is likely to be prominent in
discussions of this decision?
Cope with
organizational
complexity
Minimize
costs
Limit the
accumulation of
error
O
Adapt to
environmental
change
O
O
Transcribed Image Text:Use your understanding of the purposes of control to answer the questions below. Question Which control function is most critical for the health care facility in the scenario? If a skilled nursing facility with an excellent patient safety record decides to purchase a WiFi-based localization system next year, what is the most likely reason for that decision? If a health care facility that does not already have WiFi installed considers adopting the localization system in this study, what reason for control is likely to be prominent in discussions of this decision? Cope with organizational complexity Minimize costs Limit the accumulation of error O Adapt to environmental change O O
Read the following case. Then answer the question that follows.
Research Study
The quality of care given by health care providers can literally be a matter of life or death. Some of the most vulnerable patients are those in long-
term skilled nursing facilities. Ensuring the safety and well-being of these residents is both critical and challenging.
A study conducted at a facility in Massachusetts specializing in the treatment of people with a chronic illness showed that the implementation of a
WiFi-based localization system cut the average time needed to find residents from over 5 minutes to less than 2 minutes. It also alerted staff with a
high degree of accuracy when high-risk residents went outside (false positive rate of 9.1%; false negative rate of 1.7%). Devices were mounted on
residents' wheelchairs, and monitoring software was installed on staff computers. The facility in the study already had a WiFi system installed.
The study's authors conclude that "Using timely resident location information can provide significant gains for both operational efficiency (finding
residents) and enhanced resident safety (outdoor alerts). This approach may provide an inexpensive alternative for facilities that have sufficient
wireless infrastructure; future work should assess its effectiveness in additional settings."
Source: Doshi-Velez, F., et al. (2012). Improving safety and operational efficiency in residential care settings with WiFi-based localization [abstract].
Journal of the American Medical Directors Association, 13(6), 558-563. Retrieved from https://pubmed.ncbi.nlm.nih.gov/22748720/
Transcribed Image Text:Read the following case. Then answer the question that follows. Research Study The quality of care given by health care providers can literally be a matter of life or death. Some of the most vulnerable patients are those in long- term skilled nursing facilities. Ensuring the safety and well-being of these residents is both critical and challenging. A study conducted at a facility in Massachusetts specializing in the treatment of people with a chronic illness showed that the implementation of a WiFi-based localization system cut the average time needed to find residents from over 5 minutes to less than 2 minutes. It also alerted staff with a high degree of accuracy when high-risk residents went outside (false positive rate of 9.1%; false negative rate of 1.7%). Devices were mounted on residents' wheelchairs, and monitoring software was installed on staff computers. The facility in the study already had a WiFi system installed. The study's authors conclude that "Using timely resident location information can provide significant gains for both operational efficiency (finding residents) and enhanced resident safety (outdoor alerts). This approach may provide an inexpensive alternative for facilities that have sufficient wireless infrastructure; future work should assess its effectiveness in additional settings." Source: Doshi-Velez, F., et al. (2012). Improving safety and operational efficiency in residential care settings with WiFi-based localization [abstract]. Journal of the American Medical Directors Association, 13(6), 558-563. Retrieved from https://pubmed.ncbi.nlm.nih.gov/22748720/
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