When loyalty programs work, they result in one or more of the four effects of loyalty.  Discuss three ways in which loyalty programs can enhance the sustainability and profitability of a company. Please use relevant examples to support your answer.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section: Chapter Questions
Problem 14AA
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When loyalty programs work, they result in one or more of the four effects of loyalty.  Discuss three ways in which loyalty programs can enhance the sustainability and profitability of a company. Please use relevant examples to support your answer.

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