"When business processes are focused on customers' needs, customers usually will perceive the value in terms of price" O Agree Disagree Neutral O O O
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- Is CRM a sales or marketing?Anwer for the picture below thanksThere are five different core customer and marketplace concepts. 1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power. 2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers. 3. Value and satisfaction are key building blocks for customer relationships. 4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience. 5. A market is the set of all…
- What variables might be used to segment these industrial markets? (a) industrial sweepers, (b) photocopiers, (c) computerized production control systems, and (d) car rental agencies.What is value and how is it determined and measured?Evaluate what are the need, want, demands if the delivero,s business through a job to be done. Reference key academic market theory and provide applied example (delivero) to demonstrate your insight