What recommendations would implement to the Magstar Total Retail?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Weaknesses of Magstar Total Retail

Notwithstanding the system's many advantages, there are a few potential drawbacks to consider. Despite having CRM features, Magstar Total Retail could not be as feature rich as standalone CRM systems. Some users could discover that the CRM's features are constrained or lacking in sophistication. Magstar Total Retail interacts with other systems, however doing so may make it more challenging to use data from other systems to increase the effectiveness of the CRM capabilities.

The efficiency of Magstar Total Retail's CRM capability, as with any CRM system, is heavily reliant on user acceptance. The effectiveness of the CRM may not be as high as it could be if users are not properly trained on the system and do not use it regularly. Despite the system's flexibility, making changes and editing information within the various systems is complex. Users discover that there are only a few options for customizing CRM functionality for specific businesses. Magstar Total Retail's cost as a complete retail management solution may be higher than that of separate CRM solutions. Due to this, it might not be as affordable for smaller companies with tighter budgets. Users are forced to store information outside of the system as a result of these flaws in the solution, which negates the purpose of integration.

What recommendations would implement to the Magstar Total Retail?

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