what is the trade-off for managerial decision when considering service standardisation and the role of service standardisation on market segmentation (i.e. hotels with different levels of service standardisation).

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 3.8A
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Consider the global hotel market. 

what is the trade-off for managerial decision when considering service standardisation and the role of service standardisation on market segmentation (i.e. hotels with different levels of service standardisation). 

 

 

 

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