What is the purpose and scope of the importance of studying Walmart's competitors?
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What is the purpose and scope of the importance of studying Walmart's competitors?
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- Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…What is apples revenues, profitability, and market value?What is the Market segmentation, Market targeting, and Positioning for Walmart?
- How do you complete an internal marketing audit for Walmart and categorize the following key issues like Competitors, Their competitive advantage, Their competitor intelligence (CI), Focus on competitor capabilitiesCompetitor strategies, Prediction of response patterns, and how competitors will react to future actions of the company?"What key strategies can a business adopt to effectively differentiate itself from competitors 09 and maximize market share in its business proposal?How formidable a competitor is Google for Amazon? Explain please