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- How are traditional ideals passed on today? What role do values play in customer decision-making when it comes to goods and services?What makes some customers more valuable than others?There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.
- In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?What three factors related to an organization’s products or services can lead to customer satisfaction or dissatisfaction?Why might business customers generally be consideredmore rational in their purchasing behavior than ultimateconsumers?
- How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?What are non manufactured goods?If your target market are teenagers, What do they need? What do they want? What products can you offer them? What services can you offer them?