What is the importance of the microenvironment to the sustainability of the business?  Cite specific instances.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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  1. What is the importance of the microenvironment to the sustainability of the business?  Cite specific instances.
  2. How would you apply the 7R's of supply chain management in a "hardware store business"?
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