what is more important to you, image or reputation, for you as a CONSUMER and how it helps you determine whether or not it contributes to you getting value from your preferred brand.
what is more important to you, image or reputation, for you as a CONSUMER and how it helps you determine whether or not it contributes to you getting value from your preferred brand.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is more important to you, image or reputation, for you as a CONSUMER and how it helps you determine whether or not it contributes to you getting value from your preferred brand.
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