Q: Prepare a summary of variants of generic product development process for smart pen.
A: Characterization of the reference product, design of the product, design of a consistent…
Q: What are the major differences between discount storesand department stores?
A: The retailers are an essential part of the distribution chain as they have proximity to the end…
Q: What steps could P&G take to prevent a decrease of its U.S. market share through the introduction of…
A: The Procter & Gamble Company (P&G) is a consumer goods manufacturer and marketer. Shampoo ,…
Q: What are the most important of these obstacles? What precisely are the risks involved, as well as…
A: The transmission of various hardware and software program offerings through the net via far-off…
Q: Discus B2B marketing process
A: B2B marketing involves the transactions occurring between two business entities. One organisation…
Q: Explain frequent-user incentive program.
A: Sales promotion gives various tool which marketers may use to achieve short term benefits in its…
Q: top five rivals of Uber
A: The poor profit margins are a source of dissatisfaction among drivers. This might result in negative…
Q: Describe strategic issues in marketing channels, including leadership, cooperation, and conflict.
A: A marketing channel is the set of people and organizations that work together to transfer goods and…
Q: Explain the major cost items that a service business will incur
A: Every business will create value for customers in terms of products and services. Products have…
Q: State the types of public-relations tools.
A: Public relations is a distinct management function that assists organisations in establishing and…
Q: What type of organization might use a venture team todevelop new products? What are the advantages…
A: Venture teams are used by firms that focus on new markets to produce new goods. These groups are in…
Q: Explain the concept of motivational conflict and the choices that cause cognitive dissonance in…
A: A form of stress produces motivation. Demands and expectations are at the center of the behavior…
Q: What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: How do environmental, business, interpersonal, andindividual factors affect business purchases?
A: Businesses that acquire commodities and services to use in the manufacture of other goods and…
Q: What is the availability of different types of retail stores in the various country markets?
A: Retail stores are operated by retailers. Retailers sell various goods to final or ultimate…
Q: What is selective exposure?
A: Selective exposure in marketing tells customers to block or alter the notices that clash with their…
Q: What are the activities or materials that a sales promotion consists?
A: Sales promotion is an irreplaceable element of the marketing mix. It is a marketing strategy in…
Q: Discuss the major factors that help to determine a retailstore’s image. How does atmosphere add…
A: Store atmosphere can be explained as the environment of a store in which a buyer makes purchase…
Q: What are the Crisis in the Tourism
A: Food & beverage, travel & tourism, housing, and recreation all fall under the umbrella of…
Q: Property and casualty insurance can be marketed under different marketing systems. Compare the…
A: Introduction: Marketing system: Marketing system is also known as distribution methods and these…
Q: Present a detailed market research plan on how you would collect secondary data from all the…
A: Secondary market research is the procedure of research that comprises the collection and analysis of…
Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…
A: The Consumer buying decision process helps to know consumers complete their purchasing journey from…
Q: How different coffee shops are CSR?
A: Corporate social responsibility (CSR) is the possibility that a business has an obligation or…
Q: Why organizations uses a variety of public-relations tools?
A: Marketing mix is based on components of product, price, place and promotion along with people,…
Q: Under what conditions is a producer most likely to usemore than one marketing channel?
A: Distribution is nothing but the delivery of products from one place to another. Distribution…
Q: What are the three major degrees of brand loyalty?
A: Brand is said to an identification mark which business develop as its unique name. It means any…
Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?
A: Marketing is a vast activity including my areas like segmentation, tarketing, branding, pricing,…
Q: market/costumers of uber
A: Market/costumers of uber are: Uber target customers who do not own a car or, who don't want to drive…
Q: What is brand equity? Identify and explain the majorelements of brand equity.
A: Branding gives the information of product and business uniqueness in the market. It means with…
Q: Discuss the reservation process for different accomodation organisations
A: Accomodation organization booking is one of the key functions of the front office department. A…
Q: Question B1 (a) Using relevant examples, explain four characteristics of services. (b) Using…
A: When someone books a airplane ticket or books a hotel room, they are buying service. Marketing…
Q: How does an opinion leader influence the buying decision process of reference group members?
A: Consumers seek support while making consumer purchases. An opinion leader can be of assistance.…
Q: Describe the major functions of marketing channels.Why are these functions better accomplished…
A: The marketing channel helps in delivering value to the end-user of the product or service. It helps…
Q: Explain the differences among intensive, selective, andexclusive methods of distribution.
A: Modes of distribution mean the different mediums chosen by a firm for the purpose of making their…
Q: Define feature article.
A: Content marketing is a strategic marketing method that concentrates on attracting and retaining a…
Q: Robert sold used cars, but he had little or no knowledge with respect to the technical aspects of…
A: During sales, a salesman should not provide false information about the product to the customers.…
Q: Recognize the definition and objectives of promotion.
A: The initial step of a marketing campaign is to create a brand identity with visuals and slogans,…
Q: What is the advantage of using premiums?
A: The pricing gives the business a function where they may completely get involved in determining the…
Q: What are Podcasts?
A: Social media is the part of internet technology which has various usage for customers and…
Q: Describe the types of consumer decision making and the level of involvement
A: Customer will purchase a product for solving his problems. He will find various alternatives in the…
Q: When putting up a presentation, what are the most important things to keep in mind? Give 5 instances…
A: Content creation is the first step in creating a successful presentation. There will be a sea of…
Q: 3. Michael Porter establishes three positioning strategies (also known as generic) that companies…
A: The three positioning strategies, also known as generic strategies, can be applied to products or…
Q: Discuss the concept and importance to JBD of new product development as a strategic and competitive…
A: The Journal of Business Disciplines (JBD) is a peer-reviewed academic publication. All submissions…
Q: How do industry profits change as a product movesthrough the four stages of its life cycle?
A: Management and marketing professionals use this concept to determine when appropriate to increase…
Q: Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the…
A: Promotion of a Product or Product's Promotion: It is any significant method to run sales and raise…
Q: Business marketing plan
A: Marketing is an essential part of the organisation as it is the only unit that can help in…
Q: Differentiate between consumer sales promotion method and trade sales promotion method.
A: Sales Promotions are briefly times incentives provided to the customers to induce them to purchase.…
Q: Two categories of services are offered by apps on the Internet. What distinguishes these services…
A: Cloud App Services is a collection of particular application services for applications hosted in…
Q: How does international marketing differ from domesticmarketing?
A: Marketing is defined as the set of activities undertaken by businesses to provide satisfaction to…
Q: As you know from the classes after you are done with the questionnaire, you have to sample the…
A: Probability sampling refers to a sampling strategy in which all members of a population have an…
What is meant by a entrepreneur?
Step by step
Solved in 2 steps