What is characteristic in the marketing of services as compared to commodities, merchandise or industrial goods?

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section: Chapter Questions
Problem 18AA
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What is characteristic in the marketing of
services as compared to commodities,
merchandise or industrial goods?
Transcribed Image Text:What is characteristic in the marketing of services as compared to commodities, merchandise or industrial goods?
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