Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Case Discussion Questions
-What features matter to customers, and which do not?
-What would the optimal wearable look like?
-Are you worried at all about the sample—are customers who visit the retailer representative of those who might purchase online?
-If you were to cluster the customers first, and then run a separate conjoint on each cluster, do you think the results would vary? Could the company create different wearables to satisfy multiple segments?
-What features do you wish the company had included that might appeal to customers more?
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