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- Subject: Consumer behaviour Question 3: Does humorous appeal work better than other appeals. Justify your answer by discussing an example of a local advertisement Question 4: Compile a list of consumption behaviours that you consider unethical. For each behaviour listed, explain why you view it as wrong. Also, for each behaviour listed, discuss the possible reason a person engaging in that practice may use to justify itChoose 1 category of unethical behavior and give an actual example of each act in the category by doing a simple research. - Deceive - Hustle - Scam - Exaggerate - Withhold informationThe trademark, Mont Blanc, and the specific packaging Mont Blanc uses for their fountain pens would contribute to the product. Select one: a. core b.formal c. need-satisfying d. total
- Give reaction on this incident. In 2009, four former employees of the company brought individual suit against Eli Lilly for marketing its anti-psychotic drug Zyprexa for uses not approved by the U.S. Food and Drug Administration. All four employees individually discovered discrepancies and unethical doings in the company and hired attorneys to bring charges against the company. The company was marketing its drug for unapproved use against dementia in the elderly, generalized sleep disorders and more. The company admitted to these illegal practices and settled a $1.4 billion lawsuit with the government. The whistleblowers in this case shared in 18 percent or $78 million dollars of the federal government’s part of the civil settlement.16 Self-regulation is also known as ________. Select one: a. external locus of control b. will power c. internal locus of control d. self-efficacyWhich of Cox & Blake’s 6 reasons are likely to be affected by consumer racial profiling?
- . Chapter 13 discusses situational characteristics.Which situational characteristics might play a rolein a consumer’s decision to purchase with AmazonPrime Air? Explain.Read Article Selection Title of Article: “The Role of Fear and Greed in Consumer Behavior: A Meta-Analysis” Author(s): Corinne Low et al. Journal Name: Journal of Consumer Psychology Volume and year: Vol. 24, Issue 1, 2014 Pages: 50-64 Answer in details no short response What were the results of the study/studies reported in this article? What were the conclusions of the authors?In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Although that sounds like a lot of points to get from drinking the soft drink company's products (roughly 190 drinks a day for 100 years), the company also allowed customers to purchase points for 10 cents each. The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet. The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They…
- In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Although that sounds like a lot of points to get from drinking the soft drink company's products (roughly 190 drinks a day for 100 years), the company also allowed customers to purchase points for 10 cents each. The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet. The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They…In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Although that sounds like a lot of points to get from drinking the soft drink company's products (roughly 190 drinks a day for 100 years), the company also allowed customers to purchase points for 10 cents each. The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet. The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They…In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Although that sounds like a lot of points to get from drinking the soft drink company's products (roughly 190 drinks a day for 100 years), the company also allowed customers to purchase points for 10 cents each. The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet. The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They…