Using the information below answer the following questions a) What is the bottleneck in the process – show your work by demonstrating the workload by product and station. b) Using the traditional (margin) based model what is the order of priority of the 4 products, and how many of each can they produce BY MONTH. Show your math for determining the order of priority and for determining the number of units c) Using the bottle keck based model what is the order of priority of the 4 products, and how many of each can they produce BY MONTH. Show your math for determining the order of priority and for determining the number of units d) What is the profit using the traditional method – show your math e) What is the profit using the bottleneck method – show your math The factory runs one 8-hour shift per day per station, operates five days a week. The skilled employees get paid $25 / hour. In addition, the factory has a weekly overhead of $2000. Due to uncertainty in the demand planning, management has agreed on a 15% capacity cushion.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Using the information below answer the following questions
a) What is the bottleneck in the process – show your work by demonstrating the workload
by product and station.
b) Using the traditional (margin) based model what is the order of priority of the 4 products,
and how many of each can they produce BY MONTH. Show your math for determining
the order of priority and for determining the number of units
c) Using the bottle keck based model what is the order of priority of the 4 products, and
how many of each can they produce BY MONTH. Show your math for determining the
order of priority and for determining the number of units
d) What is the profit using the traditional method – show your math
e) What is the profit using the bottleneck method – show your math
The factory runs one 8-hour shift per day per station, operates five days a week. The skilled
employees get paid $25 / hour. In addition, the factory has a weekly overhead of $2000. Due to
uncertainty in the demand planning, management has agreed on a 15% capacity cushion.
 

 

Alpha
$10
Raw materials
Bravo
$10
Raw materials
Charlie
$8
Raw materials
Delta
$5
Raw materials
Step 1
At station 1
(10 min)
Step 1
At station 1
(5 min)
Step 1
At station 1
(20 min)
Step 2
At station 2
(5 min)
Step 1
At station 2
(20 min)
Step 2
At station 2
(15 min)
Step 2
At station 2
(5 min)
Step 3
At station 3
(15 min)
Step 2
At station 3
(10 min)
Step 3
At station 3
(5 min)
Step 3
At station 3
(10 min)
Step 4
At station 4
(10 min)
Step 4
At station 4
(20 min)
Step 4
At station 4
(10 min)
Product: Alpha
Price: $80/unit
Demand: 200 units/wk
Product: Bravo
Price: $95/unit
Demand: 250 units/wk
Product: Charlie
Price: $90/unit
Demand: 150 units/wk
Product: Delta
Price: $70/unit
Demand: 225 units/wk
Transcribed Image Text:Alpha $10 Raw materials Bravo $10 Raw materials Charlie $8 Raw materials Delta $5 Raw materials Step 1 At station 1 (10 min) Step 1 At station 1 (5 min) Step 1 At station 1 (20 min) Step 2 At station 2 (5 min) Step 1 At station 2 (20 min) Step 2 At station 2 (15 min) Step 2 At station 2 (5 min) Step 3 At station 3 (15 min) Step 2 At station 3 (10 min) Step 3 At station 3 (5 min) Step 3 At station 3 (10 min) Step 4 At station 4 (10 min) Step 4 At station 4 (20 min) Step 4 At station 4 (10 min) Product: Alpha Price: $80/unit Demand: 200 units/wk Product: Bravo Price: $95/unit Demand: 250 units/wk Product: Charlie Price: $90/unit Demand: 150 units/wk Product: Delta Price: $70/unit Demand: 225 units/wk
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing