users spend on the site. She asks you to calculate how much time users spend on the site during each visit. Google metrics show that on weekdays, unique visitors spent 12.5 hours on the site and on weekends, unique visitors spent 15 hours on the site.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
3. Ms. Liu wants to add more information to her website about her handicrafts and the origin and location of the minority Chinese
groups who make them, but she doesn't know if this is feasible. She thinks that this may depend on the average visit duration that
users spend on the site. She asks you to calculate how much time users spend on the site during each visit. Google metrics show that
on weekdays, unique visitors spent 12.5 hours on the site and on weekends, unique visitors spent 15 hours on the site.
Note: While website owners want users to spend a long time on their site, the average time spent is generally three to five minutes or
less.
A
B
D
Change to
Minutes
Unique
Visitors
Time Spent
Each Visit
1
Total Hours
2
60
Transcribed Image Text:3. Ms. Liu wants to add more information to her website about her handicrafts and the origin and location of the minority Chinese groups who make them, but she doesn't know if this is feasible. She thinks that this may depend on the average visit duration that users spend on the site. She asks you to calculate how much time users spend on the site during each visit. Google metrics show that on weekdays, unique visitors spent 12.5 hours on the site and on weekends, unique visitors spent 15 hours on the site. Note: While website owners want users to spend a long time on their site, the average time spent is generally three to five minutes or less. A B D Change to Minutes Unique Visitors Time Spent Each Visit 1 Total Hours 2 60
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps with 1 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning