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under the market approach, the key competitive characteristics that need to be identified include
a. price, promotion, distribution, and sales
b. strategies, objectives, reactive patterns, and strengths and weakness
c. pricing, strategies, objectives, and strength. and weaknesses
d. structure, conduct, performance
e. None of the above
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- 8. Which of the following is not a characteristic of a good market for goods and services? a. Timely and accurate information b. Liquidity c. Low transaction costs d. External efficiencyWhich of the following statements is true of a skimming strategy? A) It involves setting prices based on research and analysis gathered from the target market. B) It involves addition of a profit percentage to the cost of production so as to determine the final selling price. C) It involves selling a product at a low price so as to expand the company’s market shares. D) It involves initial identification of high-paying customers, followed by a progressive lowering of the product’s price. E) It involves introducing a product at a low price to induce a maximum number of consumers to try it.113- Which of the following is not a characteristic of market growth? a. The stage of the product life cycle is one determinant b. The four stages of market are introduction, growth, maturity, and decline c. In the BCG Matrix, a low market growth includes “Cow cash” d. In the BCG matrix, a high market growth includes “Dogs”
- 10-Every organization has some specific sales objectives which are derived from the overall ______. a. Production objective b. Marketing objective c. Accounting objective d. Global objectiveClarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan. true or false?Price elasticity means Select one: a. The choice where to advertise in order to reach the right people b. Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods and services. c. The companies that design advertising for clients d. The extent to which supply or demand of a product respond to changes of price
- How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.ABC would like to improve its salesvolume. It may set the following keyperformance indicators to betterunderstand and improve it EXCEPT: A. Number of referrals by regular customers - customer perspectiveB. Promotion rate - learning and growthC. Sales in pesos - financial perspectiveD. Sales transactions by branch - customer perspective1. This refers to measure of how well customer expectation from a purchased product or service have been met. a Consumer goods c. Marketing b.Satisfaction d. Brand equity 2. This is the appreciation in a brand’s value from the point of view of customers. a. Brand equity c.Marketing b.Satisfaction d. Consumer goods 3. These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another. a. Brand equity c. Marketing b. Consumer goods d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. Durable c.Marketing b. Primary demand d. Consumer goods
- Under this part, the Unique value proposition of the marketing program must be stated. Which is it? A. Promotion Strategy B. Distribution strategy C. Pricing strategy D. Product Service strategyIdentification. Give the term to what is described. 1. It refers to products or services that prospective buyers can buy and use that are similar to the desired product for a lesser price. 2. A strong competitive force when they comprise a large portion of the demand and purchase a sizeable percentage of industry products. 3. It is a conscious arrangement of rules to direct choices and accomplish objectives. 4. It is a conscious arrangement of rules to direct choices and accomplish objectives. 5. A planned course of actions taken that will guide an individual or group to achieve one or more goals. 6. It determines a course of action to achieve the set goals and objectives. 7. It exists when many sellers offers similar products that are not perfect substitutes for one another. 8. It is characterized as a deliberately formalized design of positions or jobs for individuals to fill in an organization. 9. It is a new product with the potential for success, but they need a lot of cash for…Economics When Best Bikes advertises and other bike producers don't, what happens in the market for bikes?A. The demand for the advertised bike becomes more elastic.B. Best Bikes' average cost of producing a small quantity of bikes rises, but the average total cost of producing a large quantity might fall.C. Best Bikes' economic profit increases.D. Best Bike's profit-maximizing quantity decreases because total fixed costs increase.