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- a) Suppose that you were conducting a market analysis for a new textbook about technology 3 management.i. What would you need to know to identify a market segment?ii. How would you make a need assessment?iii. What should be the collection of services and products?Case Study: Montana Mountain Biking Jerry Singleton founded Montana Mountain Biking (MMB) 18 years ago. MMB offers one-week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountain biking expedition; about 80 percent of the riders on any given expedition are repeat customers.Jerry is happy with this high repeat percentage, but he is worried that MMB is missing a large potential market. He has been reluctant to spend a lot of money on advertising. About 10 yearsago, he spent $80,000 on a print advertising campaign that included ads in several outdoor interest and sports magazines, but the ads did not generate enough additional customers to cover the cost of the advertising. Five years ago, a marketing consultant advised Jerry that the ads had not been placed well. The magazines did not reach the serious mountain bike enthusiast,…z. What strategies can organizations use to effectively test and validate new product or service concepts?
- Hotel ComplaintsA luxury hotel has been receiving a lot of complaints from guests recently. The manager worries that if these complaints continue, the hotel will start to lose clients. Therefore, you have been hired as a consultant to correct the problem(s). A list of the major complaints by week for the last month is as follows: Complaint Number of Occurrences Week 1Error on bill 10Room not ready at check-in 8Room service delivery late 3Longline at check-out 10 Week 2Error on bill 12Noise in hallway 2Longline at check-out…Explain the Quality Function Deployment?Case study: Planning at High Performance Pumps Introduction High Performance Pumps is a small, successful manufacturing organization that specializes in manufacturing a range of pumps. This success is due to the performance, quality and reliability of the product and the excellent back-up service. The pumps range in size from 075 mm to larger pumps. The smaller pumps are manufactured in batches of 100 and the large specials in batches of five. However, regardless of size, all pumps use the same manufacturing processes. Manufacturing processes and planning There is a major common component for all pumps and this is a camshaft. The size of the camshaft varies according to the size of the pump. The process skills involved in the camshaft manufacture are highly developed and considered cost-effective compared with competitors. In fact, one of the areas of expansion is the design and manufacture of camshafts for other companies for their products, with camshaft production increasing by 400…
- 3. Conduct a desk research (using secondary sources) on Autonomous Trucks. It should include but not limited to: definition, applications, pros and cons, current and future state.8. Total Quality Management (TQM)• Explain how the Walmart business implements total quality management principles to ensure product or service excellence.9. Slide 9: Application of total quality concepts• Provide examples of quality improvement initiatives used by the Walmart company.What is overall equipment effectiveness(OEE%) and its purpose? Explain in brief.