Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.  A theoretical framework is a single formal theory. When a study is designed around a theoretical framework, the theory is the primary means in which the research problem is understood and investigated. Although theoretical frameworks tend to be used in quantitative studies, you will also see this approach in qualitative research. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
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Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.

 A theoretical framework is a single formal theory. When a study is designed around a theoretical framework, the theory is the primary means in which the research problem is understood and investigated. Although theoretical frameworks tend to be used in quantitative studies, you will also see this approach in qualitative research.

What is the Theoretical Framework based on this topic in a qualitative reseaech approch?

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