Today is May 16th. We have got the interim result of the sales figures in the first half of May. Typically, the first half of the month constitutes of 40% of sales. Using this assumption, will we reach our May target? What % over the target will we over/under-deliver? answer : over/deliver by ... % of target Using that assumption, which category (or categories) will not reach the targeted sales figures in May? answer : ............

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ABC is an online-to-offline platform that sells e-commerce products to offline customers through a network of agents. ABC gives a commission to agents for each sale made. ABC has 4 main product categories: electronics, fashion, supermarket, and others. Please refer to the exhibits for data sets pertaining to the questions below. Today is May 16th.

 

Q :
1. Today is May 16th. We have got the interim result of the sales figures in the first half of May. Typically, the first half of the month constitutes of 40% of sales. Using this assumption, will we reach our May target? What % over the target will we over/under-deliver?
answer :  over/deliver by ... % of target


Using that assumption, which category (or categories) will not reach the targeted sales figures in May?
answer : ............

Sales of ABC by category, in millions of Rupiah
|
2016
86
109
101
131
118
157
46
66
I Electronics
300
330
132
261
Fashion
Supermarket
463
616
801
376
1 Other
Mar
Apr
May target May 1st to 15th
Number of
1,838
2,389
3,046
457
transacting
agents
Transcribed Image Text:Sales of ABC by category, in millions of Rupiah | 2016 86 109 101 131 118 157 46 66 I Electronics 300 330 132 261 Fashion Supermarket 463 616 801 376 1 Other Mar Apr May target May 1st to 15th Number of 1,838 2,389 3,046 457 transacting agents
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