To what extent can McDonald’s standardize for the Chinese market? What marketing strategy and program elements can be similar to those used in the United States and other parts of the Western world? Which ones must be adapted? Be specific.
To what extent can McDonald’s standardize for the Chinese market? What marketing strategy and program elements can be similar to those used in the United States and other parts of the Western world? Which ones must be adapted? Be specific.
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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To what extent can McDonald’s standardize for the Chinese market? What marketing strategy and program elements can be similar to those used in the United States and other parts of the Western world? Which ones must be adapted? Be specific. |
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