To achieve market leadership, organizations must offer products and services of superior quality that provide unsurpassed customer value. Describe how implementing the customer-value hierarchy model helps an organization increases sales?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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To achieve market leadership, organizations must offer products and services of superior quality that provide unsurpassed customer value. Describe how implementing the customer-value hierarchy model helps an organization increases sales?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing