To achieve market leadership, organizations must offer products and services of superior quality that provide unsurpassed customer value. Describe how implementing the customer-value hierarchy model helps an organization increases sales?
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To achieve market leadership, organizations must offer products and services of superior quality that provide unsurpassed customer value. Describe how implementing the customer-value hierarchy model helps an organization increases sales?
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- Based on the United Nations Sustainable Development Goals (UNSDG), select a company or organization in the cosmetics industry that contributes to the UNSDGs, clearly articulate the wicked problem the company or organization aims to solve, and present how the company is or could use the following concepts to achieve their goal: design thinking, design and technology, and organizational ambidexterity?How does using a Customer Relationship Management System help a company to get a competitive advantage?How can organizations enhance their customer focus to improve customer satisfaction and loyalty?
- What strategies should businesses employ to align their sales and marketing teams, ensuring they work together seamlessly to achieve common goals and drive revenue growth?Do you think customer-centric businesses are more profitable? Give at least three reasons for your answer.What strategies should we implement to enhance customer retention and loyalty, particularly in an era where customer expectations are constantly evolving, and competition is fierce?
- Identify the three components of a CRM architecture and describe how each component contributes to a customer-focused company and excellent customer experience.Identity the contextual influence that you believe will pose the greatest challenge to companies' competitiveness and identify the contextual influence that will pose the least challenge to companies' competitiveness.W hat strategies should businesses employ to align their sales and marketing teams, ensuring they work together seamlessly to achieve common goals and drive revenue growth?
- How can the use of data analytics and artificial intelligence techniques be leveraged within CRM (Customer Relationship Management) systems to provide personalized and timely customer insights, improve sales forecasting, and enhance overall customer experience for businesses operating in highly competitive industries such as retail and e-commerce?Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships? What are the benefits to the service business of solid customer relationships and customer loyalty?Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…