Think of a product you recently purchased andreview your decision process. Why did you need or wantthat product? How did the product’s marketing influenceyour purchase decision? How did you investigate theproduct before making your purchase decision? Did youexperience cognitive dissonance after your decision?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Think of a product you recently purchased and
review your decision process. Why did you need or want
that product? How did the product’s marketing influence
your purchase decision? How did you investigate the
product before making your purchase decision? Did you
experience cognitive dissonance after your decision?

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