Think of a famous company or product whether local or international that focus on one target market only. Explain. Do you think focusing on one particular target market has a huge impact to their market strategy? Why? Do you think having only one target market can hugely affect their branding in the market? Why?
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Think of a famous company or product whether local or international that focus on one target market only. Explain.
Do you think focusing on one particular target market has a huge impact to their market strategy? Why?
Do you think having only one target market can hugely affect their branding in the market? Why?
Step by step
Solved in 3 steps
- A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?
- Suppose you are marketing team head or leader of a renowned pharmaceutical company. Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole. But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product? Or what is your strategies or advertisement techniques to market your product to grab the existing market?Suppose you are are a marketing department head of a pharmaceutical company . Now you are assigned to market a product which brand name is pentogut, generic name is Pentoprazole which is a proton pump inhibitor. Now what are the different strategies or techniques to market your product? How you can grab the existing market? How you beat other companies sell and increase you sell? Increase customer attention towards your product? Please answer at your own words.Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
- 1. Think of a famous company or product in the Philippines that provides multiple market segmentationChoose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?Think of a popular local or international enterprise to analyze in this activity. 1) Identify the business you are analyzing 2) How did the marketing mix of the business help in achieving a name in the industry? 3) Identify the weak points of their marketing mix that might need to be improved. If there are only a few weak points researched, what then can be possible opportunities for their marketing mix to be better? 4) Suppose you were working in this business and you were tasked to decide on a new product to launch, what product would it be and how would you market and promote it?
- Marketing How can the marketing mix be used to effectively differentiate and position your product or service? What are some differences between domestic and global marketing plans? How do environmental factors differ in domestic and global marketing plans? How do domestic and global influences affect the differentiation and positioning strategies in different business models?What is marketing? Compare between goods and services. In brief, why and how do you think we can make our customers happy, satisfied and delight? Support your answer with related examples from Oman.Choose your favorite brand. List at least five of its key stakeholder groups.