The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximummedia usage limitations are as shown:ConstraintTelevision Radio OnlineAudience per advertisement 150,000 17,000 35,000Cost per advertisement$1,500 $250 $500Maximum media usage1811To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.(a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0".No of commercialAdvertisement AlternativesTelevisionRadioOnlineTelevision12RadioOnline$What is the allocation of the budget among the three media?Advertisement Alternatives Budget Allocation$messagesWhat is the total audience reached?2,244,00018180225001600X0X(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number.Increase in audience coverage of approximately9,000

Answered: Image /qna-images/answer/6a4c3e9a-67d6-4521-af77-72deb252ca06.jpg

Answered: The Westchester Chamber of Commerce…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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1 - Product advertising is often used to stimulate demand directly. TrueFalse
Boy Bawang, Marty’s vegetable chicharron, and similar snacks became popular and successful via outdoor advertising, word of mouth, and product placement on different TV programs such as Wowowin and reality show without the usual tri-media (TV, radio, print ads) campaign. Some ads are on populous locations in EDSA, Quiapo, Espana, and Divisoria area. They also use transit ads such as RCGC bus, G liner, and other provincial buses to communicate their ads. This impact very well, especially on the mass market. W.L. Foods PRODUCTS is one of the biggest manufacturers of snack foods in the Philippines. The company was established in August 1986 and started in the production of good quality Cheez-Zum snack. Just like other small beginners, the company also experienced hard times penetrating the market at that time. With the successful results of this brand, we should investigate certain circumstances. Question:Why do some products of W.L. Foods do the same outdoor advertising and product…
Choose the correct option 1) Belinda went walking through the CNE (Canadian National Exhibition) and was offered a free sample of honey infused with vanilla. She had never tasted something so amazing. She bought 3 bottles. This is an example of which integrated marketing communications tool? a) Direct Marketing b) Personal Selling c) Advertising d) Sales Promotion 2) Adrina has a flower shop. She is planning to increase her store traffic by 10% in the next five months. She estimates that she should spend extra $1,500 on advertising to achieve that goal. In this example, which budgeting methods does Adrina use? a) Competitive Parity b) Personal Decision Strategy c) Objective and task d) Percentage of Sales 3) CIBC holds a 5K or 1K walk or run that raises funds for Canadian Cancer Society every year. This is an example of a) Cause-related marketing b) Public relations c) Product Placement d) Direct Marketing
A declining marginal impact is a common cause of nonlinearity in advertising response models, when subsequent ads acquire less exposures than their predecessors. What do you think?
Explain how advertising objectives would vary or remain the same for a frequently purchased product from a new brand vs an established brand in the market. Explain the message strategy of the advertisements for the above two scenarios. Choose one of the most appropriate short-term media budget allocation strategy for the ads of frequently purchased products and explain the rationale for the same
Describe an example of a situation where using Azure AD would be a better choice, and explain your reasoning.
Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?
Based on this ad: https://www.youtube.com/watch?v=uwvAgDCOdU4 Ad Content Support – How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support? Appeal Techniques – In looking at the tone and manner, what are the product / brand personalities and appeal technique expressed in the advertising? Is is consistent with the brand’s desired position?
Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Dalia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Dalia's is using O a. buzz marketing O b. integrated marketing communication Oc word-of-mouth marketing O d. experiential marketing e. database marketing Moving to another question will save this response. « TOSHIBA INS HOME DEL FZ F8 F9 rio FIT F12 BACK V 8 A9 4 SPACE 67 7. P : TYYIUI ENTER
Campaign 1Television commercials are run with the slogan, “Chicken is the healthier and less expensive option to red meat.” The goal is to increase the demand for chicken. No specific brand is mentioned in the commercials.Campaign 2Perdue is a brand of chicken. Perdue runs television commercials that stress the freshness of their chicken. Which campaign is an example of pioneer advertising? Which campaign is an example of competitive advertising? Explain your answers.
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