The reason digital strategy must be agile is that it is continuously balancing two opposing forces as it attempts to connect your fundamental business principles with the rapidly changing technical universe. Agile digital transformation is based on evidence that successful digital transformations occur through continuous innovation – by radically changing business models and capabilities in measured steps, over time, and as resources allow. This empowers organizations to launch, learn, and re-launch digital initiatives, swiftly reacting to changing market conditions and customer needs. a) Highlight the significance of implementing the agile methodology in an online business.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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The reason digital strategy must be agile is that it is continuously balancing two opposing forces as it attempts to connect your fundamental business principles with the rapidly changing technical universe. Agile digital transformation is based on evidence that successful digital transformations occur through continuous innovation – by radically changing business models and capabilities in measured steps, over time, and as resources allow. This empowers organizations to launch, learn, and re-launch digital initiatives, swiftly reacting to changing market conditions and customer needs.

a) Highlight the significance of implementing the agile methodology in an online business. 

b) Define major factors of smart technology contribution in the 21st century.

c) Explain agile methodology related to Digital Transformation.

d) Elaborate on the main functions of digital transformation.

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