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The main purpose of Public Relations is advertisement and commercials for Sporting Organizations.
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- Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.Describe Procter & gamble (p&g) promotional strategies of the product. Do they use traditional marketing, digital marketing?Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.
- What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?The question Find three print examples of the kind of promotional methods that constitute ambush or experiential marketing. Evaluate each example in terms of the effectiveness of the sensory input provided.Discuss the role of personal selling in the promotion mix. Name and describe different consumer sales promotion tools with real life examples
- When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the matter is that marketing encompasses many principles. One of those principles is "Brand Development". List and briefly explain the Four Brand Development StrategiesSports Marketing/Advertisement Revolution by AMSUPP AMSUPP established a policy of endorsing top athletes from almost the very beginning by persuading Steve Roberts, one of the first distance runners, to wear an AMSUPP shoe. AMSUPP has continued endorsing its brands to influential athletes, coaches, teams, colleges, and sports leagues and has thoroughly and actively sponsored sporting events and clinics. Not only was AMSUPP endorsing athletes in all sports, the company also started to advertise to everyone. And that is where "Live It" was derived from. In 1988, by introducing the "Live It" motto, AMSUPP launched its most successful advertisement campaign ever. The motto is still being used in campaigns and it successfully communicates the affiliation of the brand with popular culture. This highly successful campaign skyrocketed AMSUPP sales. Then, in 1990, AMSUPP established a new approach to improve communication with the public by opening its first "AMSUPP Town," with a goal to get…Task: Prepare a Product Life Cycle for advertising your favorite food. (explain each stage)
- How is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?How does Coca Cola promote continued traffic, trust, brand awareness, and reputation? What are Coca Colas objectives, advertising strategies, message strategies, distribution, differentiation,and positioning strategy (STP)?Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?