The green line in the graph below represents a firm's long-run average cost without advertising, while the red line represents being with advertising. In a scenario where a firm runs advertising but it doesn't work or pay off, assuming they start at point A, where would a failed advertising campaign result? Cost Per Dish 3.50 (dollars) O Point C O Point B O Point A C 3.00 No point 2.50 2.00 1.50 1.00 0.50 A With advertising LRAC2 B LRAC₁ Without advertising 0 2 4 6 8 10 12 14 16 18 20 22 24 Quantity of Frozen Yogurt (thousands of dishes per month)

Essentials of Economics (MindTap Course List)
8th Edition
ISBN:9781337091992
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter13: Firms In Competitive Markets
Section: Chapter Questions
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The green line in the graph below represents a firm's long-run average cost without advertising, while the red line represents being with advertising. In a scenario where
a firm runs advertising but it doesn't work or pay off, assuming they start at point A, where would a failed advertising campaign result?
Cost
Per
Dish 3.50
(dollars)
Point C
O Point B
O Point A
O No point
C
3.00
2.50
2.00
1.50
1.00
0.50
02
468
B
10
10
12 14
With advertising LRAC2
LRAC
Without advertising
16 18 20 22 24
Quantity of Frozen Yogurt
(thousands of dishes per month)
Transcribed Image Text:The green line in the graph below represents a firm's long-run average cost without advertising, while the red line represents being with advertising. In a scenario where a firm runs advertising but it doesn't work or pay off, assuming they start at point A, where would a failed advertising campaign result? Cost Per Dish 3.50 (dollars) Point C O Point B O Point A O No point C 3.00 2.50 2.00 1.50 1.00 0.50 02 468 B 10 10 12 14 With advertising LRAC2 LRAC Without advertising 16 18 20 22 24 Quantity of Frozen Yogurt (thousands of dishes per month)
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