The following are the factors that affect the buying behavior of consumers:1. Cultural Factor2. Social Factor 3. Personal Factor 4. Psychological Factor АСTIVITY3:SITUATIONAL: Nowadays cell phones are already part of mans need. As a student,it is very important for you to have such a one. However, your father is just anordinary construction worker. Since he knows your need, he is so supportive andgave you the decision to buy such item. Using the knowledge we have learned youmay choose one or more factors that affects your buying behaviour and theprocedures on how you are going to do it. Explain your reasons in not less than5 sentences, but not more than 10 sentences.

In the given scenario, We are provided with information on the usefulness of cell phones,…

Answered: The following are the factors that…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 1DYMP

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The following are the factors that affect the buying behavior of consumers: 1. Cultural Factor 2. Social Factor 3. Personal Factor 4. Psychological Factor