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- As operations manager of Holz Furniture, you must make a decision about adding a line of rustic furniture. In discussing the possibilities with your sales manager, Steve Gilbert, you decide that there will definitely be a market and that your firm should enter that market. However, because rustic furniture has a different finish than your standard offering, you decide you need another process line. There is no doubt in your mind about the decision, and you are sure that you should have a second process. But you do question how large to make it. A large process line is going to cost $425,000; a small process line will cost $300,000. The question, therefore, is the demand for rustic furniture. After extensive discussion with Mr. Gilbert and Rosalita Ferrera of Ferrera Market Research, Inc., you determine that the best estimate you can make is that there is a two-out-of-three chance of profit from sales as large as $625,000 and a one-out-of-three chance as low as $350,000. With a large…As operations manager of Holz Furniture, you must make a decision about adding a line of rustic furniture. In discussing the possibilities with your sales manager, Steve Gilbert, you decide that there will definitely be a market and that your firm should enter that market. However, because rustic furniture has a different finish than your standard offering, you decide you need another process line. There is no doubt in your mind about the decision, and you are sure that you should have a second process. But you do question how large to make it. A large process line is going to cost $425,000; a small process line will cost $350,000. The question, therefore, is the demand for rustic furniture. After extensive discussion with Mr. Gilbert and Rosalita Ferrera of Ferrera Market Research, Inc., you determine that the best estimate you can make is that there is a two-out-of-three chance of high demand resulting in $600,000 profit from sales and a one-out-of-three chance of low demand…As operations manager of Holz Furniture, you must make a decision about adding a line of rustic furniture. In discussing the possibilities with your sales manager, Steve Gilbert, you decide that there will definitely be a market and that your firm should enter that market. However, because rustic furniture has a different finish than your standard offering, you decide you need another process line. There is no doubt in your mind about the decision, and you are sure that you should have a second process. But you do question how large to make it. A large process line is going to cost $450,000; a small process line will cost $325,000. The question, therefore, is the demand for rustic furniture. After extensive discussion with Mr. Gilbert and Tim Ireland of Ireland Market Research, Inc., you determine that the best estimate you can make is that there is a two-out-of-three chance of profit from sales as large as $650,000 and a one-out-of-three chance as low as $300,000. With a large process…
- Mary Williams, owner of Williams Products, is evaluating whether to introduce a new product line. After thinking through the production process and the costs of raw materials and new equipment, Williams estimates the variable costs of each unit produced and sold at $8 and the fixed costs per year at $70,000. What other considerations would be crucial to the final decision about making and marketing the new product?2. You are working for a Canadian luggage company and manufacturer. Use the following product description to answer the questions below: Product Description: The luggage case has wheels and a retractable handle for pulling. The wheels move in all directions to make for easy movement when traveling. This new model is approved as a carry-on luggage piece for airline flights. It can be made of heavy-duty polyester fabric or a water- resistant tapestry fabric with leather trim; customers choice. a.How would you transport shipments of your new piece of luggage to all of keeping in mind you have retail locations in Canada, USA and Europe. Your manufacturing plant is in Nova Scotia. Explain a. your distributors, b. What factors would you consider when pricing your new piece of luggage? Explain in detail. C. Who would be your target market for this product? ExplainYour friend Monica wants to open a boutique of her own and is in the middle of preparing a 05 report which has to specify the type of manufacturing process used. She is not able to relatethe type of business with manufacturing process. Explain the various types ofmanufacturing processes and point out the best suitable process for her business. Give appropriate examples of all the manufacturing processes.
- Mary Williams, owner of Williams Products, is evaluating whether to introduce a new product line. After thinking through the production process and the costs of raw materials and new equipment, Williams estimates the variable costs of each unit produced and sold at $8 and the fixed costs per year at $70,000. If the selling price is set at $22 each, how many units must be produced and sold for Williams to break even? Use algebraic approach to get your answer.As operations manager of Holz Furniture, you must make a decision about adding a line of rustic furniture. In discussing the possibilities with your sales manager, Steve Gilbert, you decide that there will definitely be a market and that your firm should enter the market. However, because rustic furniture has a different finish than your standard offering, you decide you need another process line. There is no doubt in your mind about the decision, and you ar e sure that you should have a second process. But you do question how large to make it. A large process line is going to cost $400,000; a small process line will cost $300,000. The question, therefore, is the demand for rustic furniture. After extensive discussion with Mr. Gilbert and Time Ireland of Ireland Market Research, Inc., you determine that the best estimate you can make is that there is two-out –of – three chance of profit form sales as large as $600,000 and a one-out –of – three chance as low as $300,000. With a large…1. Describe the product Package of Primer Inc. by Identifying the tangible and non-tangible (service) components.2. From an operations management position, why is the company able to charge premium prices? Why are customers willing to pay the premium price?3. Describe the operations of Primer Inc. in terms of the four Vs (Volume, Variety, Variability, and visibility), indicating whether each variable is high or low, and its implication for strategy.4. Explain the role of the following functional areas in supporting the organization’s current operations strategya. Procurementb. Financec. Marketingd. Human Resource Management5. How should each of the following Strategic Operations Management decisions be managed to ensure the success of the company.a. Product and service designb. Managing Qualityc. Process strategyd. Location strategye. Layout Strategyf. Human resourcesg. Supply chain managementh. Inventory Managementi. Schedulingj. Maintenance
- Examine and compare one of the following product sets. Base your comparison on such factorsas features, costs, convenience, ease of use, and value.a. GPS versus mapsBusiness Plan Product : Mushroom Coffee Give the following parts of the Business Plan for the product mushroom coffee 1. Goals 2. Objectives 3. Production Process of the product 4. Manpower requirements 5. Benefits to the communityThe production head at the All Paints and Surface Corp. would frequently stay back after office hours and experiment with new color combinations even though this was part of the new product development team’s job. As a result of these experiments, he came up with two new interior paint colors, foggy morning and mint julep. The new colors proved popular among test groups, and quickly became some of Omnitone’s best-selling products. Which of the following strategies does this scenario best illustrate? Multiple Choice intended strategy emergent strategy unrealized strategy tactical strategy