The amount of a good that buyers are willing and able to purchase at a given price.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter5: Buying The Necessities
Section: Chapter Questions
Problem 14AA
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The amount of a good that buyers are willing and able to purchase at a given price. 

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Consumer theory is the theory that deals with determination of a point at which a consumer maximizes his/her utility/satisfaction level, given his/her money holdings. This theory has two elements: budget of the consumer and his/her preferences.

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