Q: The market penetration strategy of finding new customers O typically includes carefully analyzing a ...
A: Market penetration is the measure of how much a product or service consumes a consumer compared to t...
Q: What are Starbucks’s strategy and mission? What role does marketing play in helping Starbucks to acc...
A: As we all know that every organization has a mission and a vision statement. The mission statement i...
Q: How does working with financial institutions to recover debts and ensure that financial operations f...
A: Financial institutions play a crucial role in the smooth running of the organization. It is not only...
Q: How is user-generated content presented by someone using Facebook?
A: Social Media are intelligent and innovatively determined stages where individuals might impart and t...
Q: Explain in detail how marketing plays an important role in society
A: Business firms have to do market research; before launching a product into the market. Once product ...
Q: Why has the Internet become a popular advertising medium?
A: Businesses are leveraging the internet to transform their business processes into web-enabled ones. ...
Q: How segmentation can increase sales and market shares?
A: Market segmentation is a process adopted by companies in which they divide the entire market into va...
Q: Which cleaning product costs less: Brand A at 32 ounces for $3.46 or Brand B at 22 ounces for $2.84 ...
A: There are two cleaning products of Brand A and Brand B. Brand A 32 ounce = $3.46 1 ounce = $3.46/ 32...
Q: eung plan section helps companies understand their competitor market position, perception, and overa...
A: Marketing plan is important for companies because it helps to analyse the various factors which the ...
Q: involvement in corporate pandemic preparedness by Michael Evangelides, principal at Deloitte Consult...
A: Becoming prepared for any bad situation which might cause trouble to the company financially or in t...
Q: The consumer-initiated practice of generating content on a marketer’s website that is custom tailore...
A: There are various practices and strategies that firms implement to market their products to various ...
Q: are the 4 main basic components of the marketing mix
A: Marketing includes lots of topics like marketing mix, digital marketing, branding, pricing, segmenta...
Q: What ethical concerns arise in applyingknowledge of the perceptual process
A: Ethics specify obligations & duties that individuals owe to others & the community. Ethical ...
Q: identify and describe the types and characteristics of potential users of a check-in app that is bei...
A: Introduction:- As a result, a consumer is somebody who has acquired your items and/or services previ...
Q: write the product description of an electric kettle and explain why it is different from other elect...
A: An electric kettle is a type of tea kettle that can be used to boil water for tea or any other bever...
Q: What is a news release?
A: Publicity means gathering the media of our customer base to spread awareness of the company's produc...
Q: Currently, a great deal of focus are new businesses arising to eliminate many of the traditional "mi...
A: From a financial standpoint, cutting out the intermediary usually results in a win-win situation for...
Q: Describe the difference among selective intensive, and exclusive methods of distribution.
A: Distribution is the process of making final products available to consumers. It transports goods dir...
Q: This tip for managing a successful sales force suggests that what the sales force accomplishes is mo...
A: It is important to realise that in order to manage a successful Salesforce their sales for must acco...
Q: What is the difference between aided and unaided recall posttests?
A: Advertising are the activities that are involved to disseminate information about the product throug...
Q: Should British Airways use a single agency for all its advertising worldwide?
A: Yes, British Airways should use single agency for all its advertising worldwide as all the media's s...
Q: Justify how promotional strategies can increase sales and market share of a company.
A: Promotional strategies are tools used by companies to promote, sell, create information avd knowledg...
Q: 10) DESCRIBE THE PROCESS OF HORIZONTAL INTEGRATION
A: There are various firms of various products in various industries, operating in the world. There are...
Q: What distinguishes a problem as one that affects programme behaviou
A: * The prominent distinguished features of the problems that affects Programme behavior are listed be...
Q: How does Alison Capossela provide solutions for Xerox customers?
A: Alison Capossela is washington based sales representative for Xerox company.
Q: Explain interpretation, the factors that affect it, andthe resulting marketing implications
A: Marketing communication is the message which the company wants to convey to the customers so as to e...
Q: Describe the promotional mix and the uniqueness of each component.
A: A promotion Objective is a component of a larger marketing plan. The initial step of a marketing cam...
Q: What are two advantages and two disadvantages of the advertising posttests described in the chapter?
A: Pretest and Posttest are the two fields in which research in advertising is done. The pre-test tends...
Q: A distribution channel is a through whicha good or service is delivered to the end consumer. chain o...
A: The distribution channel is used to deliver the final goods to the ultimate customers. An efficient ...
Q: Identify the cause of the convergence of the real and digital worlds and how this will affect the fu...
A: Google Maps provide real-time directions to the user. Google maps make this possible by making use o...
Q: Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by ...
A: The Vodka absolute brand marketing team has analysed the market if vodka drinkers, as for a brand it...
Q: Differentiate between: i. Marketing research and market analysis ii. Competitive advantage distincti...
A: (i). Marketing research refers to the pursuit of getting the unknown facts through known facts and i...
Q: Describe what are the general factors which affects consumer behaviour
A: Many critical factors drive the choices of consumers when they make a buying decision. Consumer beha...
Q: What are the critical success factors that banks or investment films need to into account, for them ...
A: Measuring Marketing EffortsTo effectively expand your financial services firm, you must measure the ...
Q: What is ambush marketing?
A: The company will use various marketing channels to communicate the marketing communications to the c...
Q: Semi-finished goods can only go into intermediary trade as they still need to be processed and refin...
A: True.
Q: List the influence of humor in brand advertising with the help of relevant examples.
A: Advertising describes the communication that concentrates on informing and inducing the customers to...
Q: Why is the study of database technology important?
A: The database is the information collected and stored by the marketing employees of their customers, ...
Q: In class, we discussed the success of Amazon Go. It is a new kind of a retail outlet, where you ente...
A: Amazon Go is an Amazon-owned convenience store chain with locations in the United States and the Uni...
Q: How changes in demographic environment affect the marketing decisions of a newly established bank
A: Marketing helps the company to build and retain the customers for exchanging value with them. There ...
Q: Janet has to make decisions as it relates to producing goods for sale in the international market. S...
A: importance of global Sourcing Strategy The primary goal of the merchandise sourcing strategy is to ...
Q: Imagine that the company follows a cost-leadership strategy and has a “no cash refunds” policy in or...
A: Ans. Introduction Customer service means providing satisfaction to the customers through removing...
Q: Explain the value of direct marketing for consumers and sellers.
A: Marketing helps the company to build customers and retain them. There are various methods of marketi...
Q: xplain Porter’s five forces model for H&M, a key brand in the fashion industry. Note: need every poi...
A: The said framework, archangel porter's 5 business Analysis, would be a method implementation product...
Q: 10. Choose the best answer. Promotional materials are, printed or designed goods with the purpose of...
A: The marketing strategies include several tools regarding advertising, promotional materials and acti...
Q: Some national advertisers have found that they can have more impact with their advertising by runnin...
A: Advertising is all about sending the marketing communication to as many customers as possible using ...
Q: Select one of the industries mentioned in the case (sales and service, education or health care) and...
A: Introduction:- Overwhelming majorities in each of the 11 emergent and underdeveloped economies polle...
Q: Discuss some cultural trends in Ghana and Research one of them in depth and write a report on the tr...
A: Ghana's business climate is supported by a strong economic process and consistent corporate innovati...
Q: Which cereal is the better buy: Brand A, on sale at $10 for five 12.8-ounce boxes or Brand B, which ...
A: In the given scenario, we provided brands i.e., Brand A and Brand B. The quantity provided by Brand ...
Q: In your own words, what is marketing and what does it seek to accomplish?
A: Marketing is a complicated subject. It's not just sex and catchphrases. It's all about placing the c...
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- SWOT (Opportunities & threats) analysis for new traveling business app- at most three for each.Please do not give solution in image formate thanku. Describe the creative thinking techniques used at the brainstorming meeting.1. Propose a new product and discuss the product benefits using any of the product levels (core, basic, expected, augmented potential) 2. Explain the production process (material acquisition - product creation) to be undertaken. 3. Describe the market to be served including the communication strategies to be used.
- as a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) featuresRequirement 2: E-business revenue model Describe the value proposition of the e-business model. Describe the revenue model of the organization. Online marketplace structure (multichannel, click, bricks-&-mortar, etc.) Market segment Revenue generating strategy (pricing strategy, product strategy, etc.) o Marketplace structure (intermediary-based, auction, location of trade, etc.)Very simple answer needed and no word limitations. Question 2) The Brompton brand of folding bike is very successful. However there is a newly establish brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike.
- 1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needsExplain the need of balance between Content and Process.Mention at least 5 specific points from this article