Southwestern University Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil Flamm was hired as its head coach in 2009 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year increased. Prior to Flamm's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
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Chapter1: Starting With Matlab
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2014
GAME
1
2a
3
4b
5
2015
GAME
1
2a
3
4b
5
ATTENDEES
42,500
48,200
44,200
33,900
47,800
ATTENDEES
46,900
50.100
45.900
36.300
49,900
OPPONENT
Indiana
North Texas
Texas A&M
Southern
Oklahoma
OPPONENT
LSU
Texas
South Florida
Montana
Arizona State
(a) Refers to Homecoming games.
(b) During the fourth week of each season, Stephenville hosted
a hugely popular Southwestern crafts festival. This event
brought tens of thousands of tourists to the town, especially on
weekends, and had an obvious negative impact on game
attendance.
One of Flamm's demands upon joining SWU had been a
stadium expansion, or possibly even a new stadium. With
attendance increasing, SWU administrators began to face the
issue head-on. Flamm had wanted dormitories solely for his
athletes in the stadium as an additional feature of any expansio
SWU's president, Dr. Joel Wisner, decided it was time for his
vice president of development to forecast when the existing
stadium would "max out." The expansion was, in his mind, a
given. But Wisner needed to know how long he could wait. He
also sought a revenue projection, assuming an average ticket
price of $50 in 2016 and a 5% increase each year in future prices.
Discussion Questions
1. Develop a forecasting model, justifying its selection over
other techniques, and project attendance at each home
game through 2017.
2. What revenues are to be expected in 2016 and 2017?
3. Discuss the school's options.
Transcribed Image Text:2014 GAME 1 2a 3 4b 5 2015 GAME 1 2a 3 4b 5 ATTENDEES 42,500 48,200 44,200 33,900 47,800 ATTENDEES 46,900 50.100 45.900 36.300 49,900 OPPONENT Indiana North Texas Texas A&M Southern Oklahoma OPPONENT LSU Texas South Florida Montana Arizona State (a) Refers to Homecoming games. (b) During the fourth week of each season, Stephenville hosted a hugely popular Southwestern crafts festival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance. One of Flamm's demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Flamm had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansio SWU's president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would "max out." The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $50 in 2016 and a 5% increase each year in future prices. Discussion Questions 1. Develop a forecasting model, justifying its selection over other techniques, and project attendance at each home game through 2017. 2. What revenues are to be expected in 2016 and 2017? 3. Discuss the school's options.
Southwestern University (SWU), a large state college in
Stephenville, Texas, enrolls close to 20,000 students. The
school is a dominant force in the small city, with more
students during fall and spring than permanent residents.
Always a football powerhouse, SWU is usually in the top
20 in college football rankings. Since the legendary Phil
Flamm was hired as its head coach in 2009 (in hopes of
reaching the elusive number 1 ranking), attendance at the
five Saturday home games each year increased. Prior to
Flamm's arrival, attendance generally averaged 25,000 to
29,000 per game. Season ticket sales bumped up by
10,000 just with the announcement of the new coach's
arrival Stephenville and SWU were ready to move to the
big time!
The immediate issue facing SWU, however, was not
NCAA ranking. It was capacity. The existing SWU
stadium, built in 1953, has seating for 54,000 fans. The
following table indicates attendance at each game for the
past 6 years.
Southwestern University Football Game
Attendance, 2010-2015 2010
GAME ATTENDEES
1
2a
3
4b
5
2011
1
GAME ATTENDEES
2a
3
4b
5
2012
I
2a
3
GAME ATTENDEES
4b
5
0
2013
34,200
39,800
38,200
26,900
35,100
I
2a
3
4b
5
36,100
40,200
39,100
25,300
36,200
35.900
46,500
43,100
27,900
GAME ATTENDEES
39.200
41,900
46,100
43,900
30,100
40,500
OPPONENT
Rice
anah Liibt Ihn Tub
Texas
Duke
Arkansas
TCU
OPPONENT
Miami
Southwestern
University
Nebraska
Ohio State
Nevada
Ohio State
OPPONENT
USC
Texas Tech
Alaska
Arizona
Baylor
OPPONENT
Arkansas
Missouri
Florida
Central Florida
LSU
Transcribed Image Text:Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil Flamm was hired as its head coach in 2009 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year increased. Prior to Flamm's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival Stephenville and SWU were ready to move to the big time! The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for the past 6 years. Southwestern University Football Game Attendance, 2010-2015 2010 GAME ATTENDEES 1 2a 3 4b 5 2011 1 GAME ATTENDEES 2a 3 4b 5 2012 I 2a 3 GAME ATTENDEES 4b 5 0 2013 34,200 39,800 38,200 26,900 35,100 I 2a 3 4b 5 36,100 40,200 39,100 25,300 36,200 35.900 46,500 43,100 27,900 GAME ATTENDEES 39.200 41,900 46,100 43,900 30,100 40,500 OPPONENT Rice anah Liibt Ihn Tub Texas Duke Arkansas TCU OPPONENT Miami Southwestern University Nebraska Ohio State Nevada Ohio State OPPONENT USC Texas Tech Alaska Arizona Baylor OPPONENT Arkansas Missouri Florida Central Florida LSU
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