Some people are more prone to be ifluenced by nutritional labels than others. What do you think are the possible characteristics of these consumers? How might this information be used by the Bureau of Food and drug administration in developing marketing campaigns related to nutrition?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Some people are more prone to be ifluenced by nutritional labels than others. What do you think are the possible characteristics of these consumers? How might this information be used by the Bureau of Food and drug administration in developing marketing campaigns related to nutrition? 

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