Some companies do not see the marketing environment as uncontrollable. They take a A. wait-and-see; adapt to B. proactive; adapt to C. reactive; adapt to D. proactive; change E. reactive; change stance toward the marketing environment and develop strategies to C the environment.
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- 2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.c. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?4. Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business. [Guidance to students: Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant by the societal marketing context. Try to use your own words in doing so and make sure you add a reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee shop. What would they have to do in order to follow the societal marketing concept? Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve the social and environmental performance of their business. You can think about any two aspects of the marketing mix. Perhaps more could be done to…
- 41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2The 10 Marketing concepts . Direction: Connect each concept, in sequential order, beginning from concept 1. Discuss and give an example 1. MARKETERS and PROSPECTS2. NEEDS, WANTS, and DEMANDS3. PRODUCT or OFFERING4. VALUE and SATISFACTION5. EXCHANGE and TRANSACTIONS6. RELATIONSHIPS and NETWORKS7. MARKETING CHANNELS8. SUPPLY CHAIN9. COMPETITION 10. MARKETING ENVIRONMENTHow covid impact 4p's of marketing mix? (1000 words with example)
- Target marketing allows a firm to:a. Select attractive market opportunities that are in line with its capabilitiesb. Develop effective marketing mix strategiesc. Create a distinctive image in the minds of consumersd. Divide the market into clusters of consumers who share similar needs1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.
- explain as deeply :1.Marketing process.2.Managing marketing information.3.Understanding the marketing information system.4.Marketing research.1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.Q4aThere is a growing debate that the internal environment is more important thanthe external environment, present your explanations to provide clarity to this issueusing simple examples touching on the environmental factors for bothenvironments.