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Select two advantages and two disadvantages of entering a foreign market, identify the applicable related strategy.
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- Discuss the five ways (Modes) used by companies to enter a foreign market, give one example of each mode.What factors a company needs to consider before expanding or entering into a foreign market? Explain your answer.Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?
- Explain the 5 mode of entry and the international strategyList the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?Explain and give the examples of each type for Growth Strategies, Business Strategies and Strategies to enter into foreign markets