Select a “critical” business service and discuss how you go about planning its continual service improvement to ensure continuing “strategic” relevancy and success for the business

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Select a “critical” business service and discuss how you go about planning its continual service improvement to ensure continuing “strategic” relevancy and success for the business.

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