Select a category that you believe might be chosen for a strategic category analysis in the industries listed below. Describe the factors impacting each commodity, using a Porter Five Forces analysis (described earlier in this chapter). Justify why you believe the category is strategic to that industry, and the approach to be used in developing a category strategy. Oil (West Texas intermediate) versus gasoline (discuss differential) Metals Chemicals Plastic resins Shipping Wood products and other production materials Aeronautical equipment Machine tools Telecommunications Paper
Select a category that you believe might be chosen for a strategic category analysis in the industries listed below. Describe the factors impacting each commodity, using a Porter Five Forces analysis (described earlier in this chapter). Justify why you believe the category is strategic to that industry, and the approach to be used in developing a category strategy. Oil (West Texas intermediate) versus gasoline (discuss differential) Metals Chemicals Plastic resins Shipping Wood products and other production materials Aeronautical equipment Machine tools Telecommunications Paper
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
Section: Chapter Questions
Problem 1DQ
Related questions
Question
Select a category that you believe might be chosen for a strategic category analysis in
the industries listed below. Describe the factors impacting each commodity, using a
Porter Five Forces analysis (described earlier in this chapter). Justify why you believe
the category is strategic to that industry, and the approach to be used in developing a
category strategy.
- Oil (West Texas intermediate) versus gasoline (discuss differential)
- Metals
- Chemicals
- Plastic resins
- Shipping
- Wood products and other production materials
- Aeronautical equipment
- Machine tools
- Telecommunications
- Paper
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