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Scenario: Kitchen Helpers Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets-he started his own company, Kitchen Helpers. While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting

Scenario: Kitchen Helpers Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets-he started his own company, Kitchen Helpers. While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Multiple Choice secondary research. ethnographic research. the 4Ps of marketing. primary research.
Transcribed Image Text:Multiple Choice secondary research. ethnographic research. the 4Ps of marketing. primary research.
Scenario: Kitchen Helpers Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets-he started his own company, Kitchen Helpers. While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting
Transcribed Image Text:Scenario: Kitchen Helpers Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets-he started his own company, Kitchen Helpers. While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting
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