Review the New Product Development Processes described by Nike and Shopify. ● Nike Shopify Question response: ● Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? ●
Review the New Product Development Processes described by Nike and Shopify. ● Nike Shopify Question response: ● Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? ●
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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