Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.
Respondent Sex Age Race A survey was conducted by a school canteen in Trinidad. The results are shown below: Average consumption per week Preferences for Lunchtime Meal Food Drink Food Drink Al Ping Ali Persad MM 17 Chinese Chinese Juice 5 2 19 Indian African Water 3 6 Babe Ranny F 18 Indian African Water Barry Manny M 19 Indian Dave Maraj M 17 Indian African Chinese Juice Water Devi Gosine F 20 Indian African Juice Jane Patrick F 18 African Chinese Juice Jim Shaw M 18 Indian Chinese Juice Jult Narine F 20 Indian African Juice Mary Jane F 18 African Chinese Juice Misty Singh F 17 Indian African Water Nairobi Nbena F 17 African African Juice 7345445473 7 1 3 4 424424 7 1 Patrice Alfred F 19 African Chinese Juice 2 Phil Nboki M 19 African African Water Qi Tao M 18 Chinese Chinese Juice Rahseed Mohan M 19 Indian Chinese Water Ray Ruiz F 20 African Chinese Juice Sam Path M 17 Indian Shane Boodoo M Zan MohammedM 18 18 17 Indian Indian Indian Juice Indian Water Chinese Water 3512551 3 5 2 5 5 1 565246335 5 Analyze the data and write a short report. Your report must contain 1. A frequency distribution of respondents' age, gender and race. 2. Tables showing the total average consumption of the three types of foods and the two types of drinks. 3. Cross-tabulation of the respondent's a. Age and sex with drink preference. b. Race and sex with food and drink preference. 4. From the results, develop a problem statement and deduce a research objective. 5. How would you conduct such a survey? Consider that it was conducted on schoolchildren in a school. Be specific about the approach, the amount of workers involved, the place and time of the survey. 6. Create a questionnaire (with at least 8 questions) that would lead to the results of the survey 7. Give in detail two suggestions how the canteen owner could use the analyses of the survey.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
Related questions
Question
Transcribed Image Text:Respondent
Sex
Age
Race
A survey was conducted by a school canteen in Trinidad. The results are shown below:
Average consumption
per week
Preferences for
Lunchtime Meal
Food
Drink
Food
Drink
Al Ping
Ali Persad
MM
17
Chinese
Chinese Juice
5
2
19
Indian
African Water
3
6
Babe Ranny
F
18
Indian
African Water
Barry Manny
M
19
Indian
Dave Maraj
M
17
Indian
African
Chinese Juice
Water
Devi Gosine
F
20
Indian
African Juice
Jane Patrick
F
18
African
Chinese Juice
Jim Shaw
M
18
Indian
Chinese Juice
Jult Narine
F
20
Indian
African Juice
Mary Jane
F
18
African
Chinese Juice
Misty Singh
F
17
Indian
African Water
Nairobi Nbena F
17
African
African Juice
7345445473
7
1
3
4
424424
7
1
Patrice Alfred F
19
African
Chinese Juice
2
Phil Nboki
M
19
African
African Water
Qi Tao
M
18
Chinese
Chinese Juice
Rahseed Mohan M
19
Indian
Chinese
Water
Ray Ruiz
F
20
African
Chinese Juice
Sam Path
M
17
Indian
Shane Boodoo M
Zan MohammedM
18
18
17
Indian
Indian
Indian Juice
Indian Water
Chinese Water
3512551
3
5
2
5
5
1
565246335
5
Analyze the data and write a short report. Your report must contain
1. A frequency distribution of respondents' age, gender and race.
2. Tables showing the total average consumption of the three types of foods and the two
types of drinks.
3. Cross-tabulation of the respondent's
a. Age and sex with drink preference.
b. Race and sex with food and drink preference.
4. From the results, develop a problem statement and deduce a research objective.
5. How would you conduct such a survey? Consider that it was conducted on schoolchildren
in a school. Be specific about the approach, the amount of workers involved, the place
and time of the survey.
6. Create a questionnaire (with at least 8 questions) that would lead to the results of the
survey
7. Give in detail two suggestions how the canteen owner could use the analyses of the
survey.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
