Regression Residual Total Intercept Advertising Which of the following is true? Multiple Choice O O df 1 23 24 Coefficients 40.10 2.88 O SS 78.53 504.02 582.55 Standard Error 14.08 1.52 MS 78.53 21.91 t-stat 2.848 -1.895 If Advertising goes up by $100, then we predict Sales to go up by $2,880. If Sales go up by $100, then we predict Advertising to go up by $2,880. If Advertising goes up by $100, then we predict Sales to go up by $4,298. If Sales go up by $100, then we predict Advertising to go up by $4,298. F 3.58 p-value 0.0052 0.0608
Regression Residual Total Intercept Advertising Which of the following is true? Multiple Choice O O df 1 23 24 Coefficients 40.10 2.88 O SS 78.53 504.02 582.55 Standard Error 14.08 1.52 MS 78.53 21.91 t-stat 2.848 -1.895 If Advertising goes up by $100, then we predict Sales to go up by $2,880. If Sales go up by $100, then we predict Advertising to go up by $2,880. If Advertising goes up by $100, then we predict Sales to go up by $4,298. If Sales go up by $100, then we predict Advertising to go up by $4,298. F 3.58 p-value 0.0052 0.0608
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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