Recently Emma was asked to donate some baby food to the local Health and Human Services agency for a free flu shot clinic being held at the local high school. She donated one hundred containers of Smoosh'd Bananas and even stopped by the event to see how it was going. When she arrived, she was surprised to see her friend Jamie there, happily greeting and signing in owners and their dogs. On the way home, Emma began to think that perhaps there are ways that she can motivate her employees without paying them, but she doesn’t know much about motivation theory. She turns to you once again for information and guidance.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Recently Emma was asked to donate some baby food to the local Health and Human Services agency for a free flu shot clinic being held at the local high school. She donated one hundred containers of Smoosh'd Bananas and even stopped by the event to see how it was going. When she arrived, she was surprised to see her friend Jamie there, happily greeting and signing in owners and their dogs. On the way home, Emma began to think that perhaps there are ways that she can motivate her employees without paying them, but she doesn’t know much about motivation theory. She turns to you once again for information and guidance.

 

 

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