Raner, Harris, & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. Assume that Minneapolis' sales by major market are: Market Minneapolis Medical Dental $690,000 100% $ 460,000 100% $230,000 100% Sales 414,000 299,000 115,000 Variable expenses 60% 65% 50% 276,000 161,000 115,000 Contribution margin 40% 35% 50% Traceable fixed expenses 82,800 12% 23,000 5% 59,800 26% 193,200 138,000 Market segment margin 28% $ 30% $55,200 2 4% Common fixed expenses not traceable to markets 20,700 3% Office segment margin 172,500 2$ 25% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $9,200. Marketing studies indicate that such a campaign would increase sales in the Medical market by $80,500 or increase sales in the Dental market by $69,000. Required: 1-a. Calculate the increased segment margin. Medical Dental Increased segment margin 1-b. In which of the markets would you recommend that the company focus its advertising campaign? Medical Dental

Raner, Harris, & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. Assume that Minneapolis' sales by major market are: Market Minneapolis Medical Dental $690,000 100% $ 460,000 100% $230,000 100% Sales 414,000 299,000 115,000 Variable expenses 60% 65% 50% 276,000 161,000 115,000 Contribution margin 40% 35% 50% Traceable fixed expenses 82,800 12% 23,000 5% 59,800 26% 193,200 138,000 Market segment margin 28% $ 30% $55,200 2 4% Common fixed expenses not traceable to markets 20,700 3% Office segment margin 172,500 2$ 25% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $9,200. Marketing studies indicate that such a campaign would increase sales in the Medical market by $80,500 or increase sales in the Dental market by $69,000. Required: 1-a. Calculate the increased segment margin. Medical Dental Increased segment margin 1-b. In which of the markets would you recommend that the company focus its advertising campaign? Medical Dental

Name: Raner, Harris, & Chan is a consulting firm that specializes in inform
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Description: Raner, Harris, & Chan is a consulting firm that specializes in informationsystems for medical and dental clinics. The firm has two offices-one inChicago and one in Minneapolis. The firm classifies the direct costs ofconsulting jobs as variable costs

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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[The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Chicago Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Total Company Office Minneapolis 100 % $ 150,000 100 % $ 300,000 100% $ 450,000 225,000 50% 45,000 30% 180,000 60% 225,000 50% 105,000 70 % 120,000 40% 126,000 28% 78,000 52% 48,000 16% 99,000 22% $ 27,000 18 % 63,000 14% $ 36,000 8% $72,000 24% Net operating income 3. Assume that sales in Chicago increase by $50,000 next year and that sales in Minneapolis remain unchanged. Assume no change in fixed costs. a. Prepare a new…
Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Office Sales Variable expenses Contribution margin Traceable fixed expenses office segment margin Common fixed expenses not traceable to offices Net operating income i Total Company $ 495,000 247,500 247,500 138,600 108,900 69,300 $ 39,600 100.00% 50.00% 50.00% 28.00% 22.008 14.00% 8.00% Chicago $ 165,000 49,500 115,500 85,800 $ 29,700 100.00% 30.00% 70.00% 52.00 18.00% Minneapolis $ 330,000 198,000 132,000 52,800 $ 79,200 100.00% 60.00% 40.00% 16.00 24.00% 3. Assume that sales in Chicago increase by $55,000 next year and that sales in Minneapolis remain…
Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Net operating income Total Company $ 454,500 227,250 227,250 127,260 99,990 63,630 $ 36,360 100.00% 50.00% 50.00% 28.00% 22.00% 14.00% 8.00% Chicago $ 151,500 45,450 106,050 78,780 $ 27,270 Office 100.00% 30.00% 70.00% 52.00% 18.00% Minneapolis $ 303,000 181,800 121,200 48,480 $ 72,720 100.00% 60.00% 40.00% 16.00% 24.00% 3. Assume that sales in Chicago increase by $50,500 next year and that sales in Minneapolis remain…
Required information (The following information applies to the questions displayed below.] Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Office Total Company $ 513,000 Sales Variable expenses Contribution margin Traceable fixed expenses 100.00% 50.00% 50.00% Chicago $ 171,000 51, 300 119, 700 88,920 Minneapolis 100.00% 60.00 40.00% 16.00% $ 342,000 100.00% 30.00% 70.00% 52.00% 256, 500 205, 200 136,800 54,720 $ 82,080 256, 500 143,640 28.00% Office segment margin $ 30,780 112,860 22.00% 18.00% 24.00% Common fixed expenses not traceable to offices 71,820 $ 41,040 14.00% Net operating income 8.00% 2. By how much would the company's net operating income increase if Minneapolis increased its…
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Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin. Common fixed expenses not traceable to offices Net operating income. Total Company $ 450,000 225,000 225,000 126,000 99,000 63,000 $36,000 100% 50% 50% 28% 22% 14% 8% Chicago $ 150,000 45,000 105,000 78,000 $ 27,000 Office 100% 30% 70% 52% 18% Minneapolis $ 300,000 180,000 120,000 48,000 $ 72,000 100% 60% 40% 16% 24% 2. By how much would the company's net operating income increase if Minneapolis increased its sales by $75,000 per year? Assume no change in cost…
Required information [The following information applies to the questions displayed below.] Raner, Harris and Chan is a consulting firm specializing in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. It classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given below: Sales Variable expenses Contribution margin Traceable fixed expenses Office segment margin Common fixed expenses not traceable to offices Net operating income Total Company Net operating income increase $ 468,000 234,000 234,000 131,040 102,960 65,520 $ 37,440 100.00% 50.00% 50.00% 28.00% 22.00% 14.00% 8.00% Chicago $ 156,000 46,800 109, 200 81,120 $ 28,080 Office 100.00% 30.00% 70.00% 52.00% 18.00% Minneapolis $ 312,000 187, 200 124,800 49,920 $ 74,880 100.00% 60.00% 40.00% 16.00% 24.00% 2. How much would the company's net operating income increase if…
Required information [The following information applies to the questions displayed below.] Raner, Harris & Chan is a consulting firm that specializes in information systems for medical and dental clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct costs of consulting jobs as variable costs. A contribution format segmented income statement for the company's most recent year is given: Office Total Company 100.0% 54.0% 46.0% 22.4% Minneapolis $ 420,000 252,000 168,000 63,000 $ 105,000 Chicago $ 105,000 $ 525,000 283,500 Sales 100% 100% Variable expenses Contribution margin Traceable fixed expenses 30% 60% 40% 15% 31,500 73,500 54,600 18,900 70% 241,500 117,600 52% Office segment margin 123,900 23.6% 18% 25% Common fixed expenses not traceable to offices 84,000 16.0% Net operating income 39,900 7.6% 3. Assume that sales in Chicago increase by $35,000 next year and that sales in Minneapolis remain unchanged. Assume no change in fixed…